Social Media & The Healthcare Professional 

📅 Wednesday, November 18, 2020

💻 Delivered virtually

The #MedBikini hashtag erupted within the online health professions community several months ago in response to a previously published article on the unprofessionalism of trainees’ social media profiles and postings. And while the article has been avidly dissected and and now retracted, the issue of professionalism remains an amorphous entity for many.

What exactly is online professionalism in the age of social media? Our speakers will each provide their perspective on this topic and then engage participants in a discussion of this concept. 

Learning Objectives

At the end of this virtual event, participants will be able to:


Dr. Avital O’Glasser (@aoglasser) is an Associate Professor in the Division of Hospital Medicine, Department of Medicine, at Oregon Health & Science University.  She is the medical director of OHSU’s Preoperative Medicine Clinic and the OHSU internal medicine residency program’s assistant program director for social media and scholarship (@OHSUIMRes).  Academic interests include perioperative medicine, healthcare use of social media, and incorporation of novel/nontraditional scholarship unto curriculum vitae. 

Dr. Julianna Sienna (@DrJules_) recently completed her Radiation Oncology residency training at McMaster University and is pursuing fellowship training in Pediatric, Central Nervous System & Hematologic malignancies.

Dr. Sienna is currently enrolled in the Royal College Area of Focused Competence Clinician Educator Diploma program. She is interested in professionalism education & near-peer professionalism mentorship and is the Curriculum Lead for the McMaster Postgraduate Professionalism Competencies Curriculum. 

Dr Joel Topf is an assistant clinical professor of medicine at Oakland University William Beaumont School of Medicine. Topf’s career has been marked by adapting emerging technologies to medical education. He wrote a pair of textbooks using desktop publishing technologies while in medical school and residency. During a gap year between residency and fellowship, he created a vital sign application for pediatrics, and soon after fellowship he created one of the first academic nephrology blogs, Precious Bodily Fluids. He was an early adopter to using social media for medical education and created the online, medical education game NephMadness as well as the Twitter-based nephrology journal club, #NephJC. In 2017 the American Society of Nephrology awarded him the Robert G. Narins Award for innovation in Medical Education. 

Dr. Siobhan Deshauer (@Violin_MD) is a rheumatology fellow at McMaster University with a special interest in knowledge translation and media. She is the creator of Violin MD, a popular YouTube channel with over 50 million views and 730K subscribers. Her upbeat videos bring medical education to the public while vlogging call shifts, shadowing allied health professionals, interviewing patients and explaining medical case reports. 

Dr. Tara Packham (@TaraLPackham) is an occupational therapist and Assistant Professor in the School of Rehabilitation Sciences at McMaster University.  Her program of research meshes her interests in pain and other somatosensations, upper extremity rehabilitation, and knowledge translation. She uses social media to engage with international colleagues for continuing professional development, knowledge exchange, research recruitment, and trading puns.